Here's how one keyword gap becomes a published article in about an hour inside blogawesome: spot the gap, draft from your brand facts, review, publish.
Short answer: the platform flags a keyword where AI assistants recommend a competitor and not you, drafts an article grounded in your brand's knowledge base, holds it for your review, and publishes it to your CMS in one click. The timings below are an illustrative walkthrough, not a benchmark or a customer story. In real use, the one writer customer we can quote went from about 2 hours per article to 1 (see our writers page), and review time depends on how much you edit.
What happens in the first five minutes?
blogawesome checks whether ChatGPT, Gemini, Perplexity and Claude recommend your brand for the keywords you track. In this example, the dashboard shows that for "how to manage AI brand reputation", the assistants name a competitor and not you.
That's a signal, not a transcript of a real buyer's chat. It tells you what someone asking a similar question is likely to see. Before writing, open the answer and note which sources it cites. If they all cover a theme you don't, such as sentiment analysis, that's your angle. A content gap analysis using AI recommendation data explains this step in more depth.
How does the draft get written? (minutes 5–30)
The engine starts from your brand's knowledge base – products, audience, competitors and tone – plus its competitor and keyword research. From that it picks an angle and format, then drafts a full article. The Humanizer is included on every plan, and the draft is scored live for length, heading structure, paragraph density and media balance, so you can see weak spots before you read a word.
The point of starting from a gap is focus. The brief isn't "write about AI brand reputation". It's "answer this specific question better than the pages the assistants currently cite".
What does the human review involve? (minutes 30–45)
In this example the brand has chosen to hold every draft for review (autopilot is the other option). The reviewer:
checks facts, prices and product claims against the source;
cuts anything generic and adds what only the brand knows – an example, a number, a customer question;
edits paragraphs in place, or regenerates one that misses;
makes sure the first two sentences answer the question directly.
This is where quality comes from. A fast draft of a generic article won't close a gap, and publishing lots of unreviewed pages risks Google's scaled content abuse policy.
How does it get published? (minutes 45–60)
Once approved, publishing takes one click. The platform handles formatting, metadata and delivery to WordPress or any CMS via webhook on both plans, or to Shopify on the Standard plan. You can also export as HTML or Markdown. The keyword stays in tracking, so you can see whether the answer changes.
What should you measure afterwards?
Publishing doesn't guarantee a mention. Over the next two to four weeks, check:
whether your brand now appears for the prompt in each assistant;
whether your visibility score for that keyword moves;
which competitors still appear, and which sources are cited;
whether your new article is one of those sources.
If nothing moves, keep the gap on the list and try a different angle or a third-party source. A gap scorecard helps you decide which gap to work on next.
What does it cost?
Starter is $49 a month for 20 articles and 5 brands, with WordPress and webhook publishing. Standard is $79 a month for 50 articles, 15 brands, Shopify and up to five team members. There are no setup fees and you can cancel anytime. For the full feature list, see the blogawesome overview.
To see which gaps you'd start with, run the free AI visibility audit. It takes no signup and about 30 seconds, and shows whether AI models recommend your brand, who they name instead and which content gaps to close first.