
Generative Engine Optimization Is the New SEO: What Brand Teams Need to Do Right Now
Generative engine optimization (GEO) is the work of getting your brand named and cited in AI answers. It builds on SEO rather than replacing it.
What's changing in AI search and content marketing — and why it matters.

Generative engine optimization (GEO) is the work of getting your brand named and cited in AI answers. It builds on SEO rather than replacing it.